European General Data Protection Regulations - 8 Rights under GDPR
What rights will individuals have under GDPR? There are 8 fundamental rights that will effect how event marketers can collect, store and use data. They are:
- The right to be informed – all organizations must be completely transparent in how they are using personal data (personal data may include data such as a work email and work mobile if they are specific to an individual).
- The right of access - individuals will have the right to know exactly what information is held about them and how it is processed.
- The right of rectification - individuals will be entitled to have personal data rectified if it is inaccurate or incomplete.
- The right to erasure - also known as 'the right to be forgotten', this refers to an individual's right to having their personal data deleted or removed without the need for a specific reason as to why they wish to discontinue.
- The right to restrict processing - an individual's right to block or suppress processing of their personal data.
- The right to data portability - this allows individuals to retain and reuse their personal data for their own purpose.
- The right to object - in certain circumstances, individuals are entitled to object to their personal data being used. This includes, if a company uses personal data for the purpose of direct marketing, scientific and historical research, or for the performance of a task in the public interest.
- Rights of automated decision making and profiling - the GDPR has put in place safeguards to protect individuals against the risk that a potentially damaging decision is made without human intervention. For example, individuals can choose not to be the subject of a decision where the consequence has a legal bearing on them, or is based on automated processing.